Ignite CRM Features
What can Ignite CRM do?
Ignite CRM captures every lead in a unified inbox, answers calls with an AI receptionist, sends automatic text and email follow-up, books appointments with reminders, collects reviews and shows your pipeline in one place. It is the full system a small business needs to grow without adding staff.
One Platform, Every Tool You Need
The features below replace the patchwork of inbox, phone, scheduler and review apps most small businesses juggle every day.
Lead capture and unified inbox
Every lead from your website, ads, calls, forms and social lands in one inbox with a full thread per contact.
AI receptionist and missed call text back
AI answers calls when you cannot, books appointments and routes urgent work. Missed calls instantly get a text back.
Automated follow-up sequences
Text and email sequences follow up on your schedule, so leads get a fast first reply and reminders until they book.
Online booking and reminders
Customers book straight into your calendar. Automatic reminders and confirmations cut no-shows and keep you full.
Reviews and reputation
Ask happy customers for a review at the right moment, send a direct link and reply to feedback in one place.
Pipeline and reporting
See every lead by stage, track where business comes from and read which messages book jobs with simple reporting.
Lead Capture and Unified Inbox
Every lead, from every source, in one place.
Leads from your website contact form, paid ads, incoming calls, social messages and review sites all flow into one inbox. Each contact gets a single thread that holds the full history of texts, emails, calls and notes, so your team always picks up right where the last message left off.
No more lost leads because someone replied on a personal phone. No more wondering which ad drove the call. One inbox, one thread per customer, every message accounted for.
AI Receptionist and Missed Call Text Back
Every call answered, every missed call recovered.
The AI receptionist picks up when you are on a job, in a meeting or after hours. It greets the caller in plain language, answers common questions, books an appointment and flags anything urgent. When a call does slip through, the missed call text back feature sends an instant text with a booking link so the lead never moves on to a competitor.
For most small businesses, the missed call is the moment a customer is lost. This feature turns that moment into a captured lead instead.
Automated Follow-Up Sequences
The work that usually falls through the cracks, done for you.
Build sequences that text and email leads on your schedule. A new lead gets an instant reply, then a reminder a day later, then a check-in three days after that, until they book or tell you they are not interested. Each step is automatic, so no lead goes silent because no one had time to follow up.
You can also win back old customers. A sequence can reach out to past clients with a seasonal offer or a simple check-in, turning your existing list into repeat business without lifting a finger.
Online Booking, Reminders and Reviews
From booking to closed job to five-star review.
Let customers pick a time that works and book straight into your calendar. Automatic text and email reminders cut no-shows, confirmations keep the schedule clear, and follow-ups after the job ask for a review at the exact right moment. The review request texts a direct link, so it is one tap for your happy customer.
Reputation builds itself while you keep working. Reply to reviews from the same inbox, and watch your rating climb without an evening of copy and paste.
Pipeline and Reporting
See your whole business at a glance.
The pipeline view shows every lead by stage: new, contacted, booked and won. Drag a card to move a lead along. Simple reporting tells you where your business comes from, which messages book the most jobs and what to focus on next.
No spreadsheets, no guessing. Just a clear picture of where leads are and what they need to close.
BOOK A DEMOIntegrations That Keep Everything Connected
Your CRM is not an island. It connects to the tools you already run your business on.
Ignite CRM integrates with Google Calendar and Outlook for scheduling, Gmail and Outlook for email, Google Business Profile, Facebook, Instagram, Messenger, WhatsApp and TikTok for leads and messages, Stripe, PayPal and Square for payments, QuickBooks and Xero for accounting, and Shopify and WordPress for your store and site. Hundreds more connect through our app marketplace, Zapier and Make, so your existing stack keeps working.
That means a lead from your Facebook ad, a payment in Stripe and a booking on your calendar all stay linked to the same contact in one thread. Your team sees the full picture instead of jumping between five tabs, and nothing falls through the cracks because it lived in an app no one checked. The CRM becomes the connective tissue that holds your whole workflow together.
Frequently Asked Questions
Stop Losing Leads. Start Growing.
Book a demo and see how Ignite CRM captures every lead, answers every call and follows up for you.
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